Founded in 1995,
Slash is a strategic design studio.
We think for purpose and impact, driven by our natural makers spirit.
We are a living project.
Always evolving, constantly curious and constantly learning, aiming to be better today than we were yesterday.
We’ll never reach perfection but we’ll have an exciting time chasing it.
We.
We use the word “we” a lot because we are a collective of people; designers, entrepreneurs, architects, creatives, triathletes, film geeks, mothers, fathers, thinkers, doers…
Slash is a sum of many parts, and the most important parts, the parts that make the whole thing work, are our people.
We’re held together by our shared values and beliefs, not just around work but around life, the main belief being that what we do matters.
We love solving problems and design is our weapon of choice. It’s how we interpret the world and how we try to make the world a little bit better tomorrow than it is today.
What we do doesn’t define us. Who we are defines us.
You know what.
Our most valuable conversations are the ones that start with “you know what would be cool?” They always end somewhere interesting.
And that’s where we’re always trying to get - somewhere interesting via good ideas and good design.
The “you know what would be cool” question lets our possibilities wander to some good places and those places are usually where the biggest problems find their answers.
Home.
Slash is fully based in Abu Dhabi - the studio, the people and the energy.
Abu Dhabi is home and if you’re ever in town then consider this your invitation to stop in, have a coffee and let us tell you why this city and emirate means as much as it does to us.
Our offer
Our services are divided into four areas that better define how we organize our offer.
—
STRATEGY
Brand research & insights
Internal workshop facilitation
Brand strategy
Strategic framework
Brand purpose and positioning
Brand and product architecture
Brand management
—
DESIGN
Brand identity
Design systems
Brand books & style guides
Branded spaces
Environmental & retail design
Industrial design
—
CONTENT
Design research
Content strategy
Research & insights
Narrative & brand voice
Content creation
Multimedia
—
PRODUCT, by Fabrica
Product design
R&D & Prototyping
Micro-production
Production management and logistics
The Team.
Slash is the people.
No idea or solution makes any sense without each one of these amazing humans involved.
We need each other to deliver the most amazing work and if we don’t have the laughs and the random lunch conversations amongst the work then we’re not us.
What we value in our team.
Being a good person always beats having a good portfolio.
We are each others backups and problem solving is always a team sport.
Brainstorm with no expectation. We don’t need an outcome to value the process of having good ideas.
Don’t bring your ego, it won’t work here.
Be who you are. If you’re weird be weird. Honesty always beats its opposite.
Boredom is boring. Take ownership and you’ll never run out of things to do and never be bored.
Always bring snacks. We value snacks.
Do you want to join the team?
There’s good news and bad news.
The bad news is that we are super selective and hiring decisions are based on way more than portfolios.
The good news is that we’re always open to expanding our circle of friends and starting a conversation with you.
So, holla.
And we don’t stop!
Some of us like to swim, bike and/or run.