We Got Sole
Sole Dxb has become one of the staples of the Dubai street culture scene over the past few years. A mix of sneaker culture, fashion, music, coffee, and other distinctly urban elements it is a favourite amongst the Slash crew.
With the neon goodness just wrapped up here's Sole Dxb as a few of our crew experienced it:
Nuno
What was your highlight of Sole Dxb?
Seeing things evolving from year to year. That’s how you create a strong brand, with consistency, year after year.
If you could take one item home for free from the event what would it be?
Maybe a couple of sneakers...
What’s one thing the event is missing/could add?
More time. I think it’s a lot of investment for only three days...
Best design feature you saw?
Some of the booths were interesting, like the Dior space, or the conferences space.
I came away from Sole Dxb thinking…
That they are going in the right path. Dubai needs more spaces /events like this so that this is not an exception anymore.
Emanuel
What was your highlight of Sole Dxb?
The quality of the space / event / organisation compared to previous years (well last year I couldn’t attend)
If you could take one item home for free from the event what would it be?
One of the light boxes!
What’s one thing the event is missing/could add?
Although I understand that their focus is on street / hip-hop segment, I think wider genre musical selection could be an added value
Best design feature you saw?
Definitely the entrance was the key visual element of the event.
But other were also interesting:
- talks pavilion with Ikea disassembled bench pieces
- red light and japan paper light on re-sale area
- Nike pavilion was important and the display organisation seemed cool
- Puma pavilion with the stage on top and the mesh corridor on top was also nice
- Cadillac / Andy Warhol pavilion, the coloured glass, the mirror projected car, the digital Warhol type photo booth
I came away from Sole Dxb thinking…
Once again, the overlap of events in Dubai I think deserves a little bit more attention, so that can be avoided
- Design Days / design downtown / DXB design all at the same time
- Al Serkal events at the same time as previous
- DIFF / Sole DXB
Marta
What was your highlight of Sole Dxb?
I was impressed that there were brands like Dior with cool stuff like the bicycle
If you could take one item home for free from the event what would it be?
Levi's stuff
What’s one thing the event is missing/could add?
More maker's ideas; more alternative clothing; an ice cream shop!!
Best design feature you saw?
Loved the Japanese posters
I came away from Sole Dxb thinking…
I was thinking, it was really nice to see younger generations, from all over the world, playing cool, but they need to work a little bit more on the "cool" style
Sophia/sofia
What was your highlight of Sole Dxb?
Probably the entrance. It was amazing
If you could take one item home for free from the event what would it be?
The Dior bicycle. So I can go home with style ahah
What’s one thing the event is missing/could add?
Cooler concerts, but it was good anyway
Best design feature you saw?
It has to be the entrance, it was bright and captured my attention even when I wasn't that close, I was still looking at it
I came away from Sole Dxb thinking…
Thinking that that was such a cool place, next year I will be there again
