Design Thinking Is...

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Design thinking - legit practice or all hype and no hope?

Whatever your view it's pretty hard to ignore the term and while some designers and design studios embrace the idea, others have a pretty simple take - it's nonsense.

That's why this piece is so good. Written by Christina Wodtke, an initial "it's bullshit" designer who then learned to love design thinking, this is a really solid, practical and understandable unpacking of the term.

READ CHRISTINA'S DESIGN THINKING THOUGHT PIECE HERE

 

And...bonus video!