What's next?

Everyone is inspired by something, and of all the brands in the world that could make us stop and look Patagonia is one that consistently makes us stop look, and listen. Not for design or logos or even communication (although this is a damn good video) but for their vision, the fact that they have always been true to who they are, they’ve never chased trends or followed others directions.
Patagonia do their own thing, they do it incredibly well and they’re engaged in something way bigger than just selling cool outdoor gear.

If you haven’t read the biography of their founder, you should.

His vision brought them through their first 50 years and now it’s so interesting to see them moving to the next phase, post-founder, looking at how they are keeping focus on what is really important, without being afraid of challenging everything else.