SoHo's Urban Font Conservation

We’ll always have a soft spot for people who repurpose old stuff.
We’ll always have a soft spot for good fonts.
And old stuff turned into fonts? That’s just golden.

You can check out the whole Lost & Foundry project here and admire the new fonts made from the vintage street signs found around London’s SoHo area. While the old charm of SoHo might be slowly disappearing through gentrification at least a part of it will live on through these fonts.

Bonus link - one of our favorite instagram accounts on Arabic typography.

Lost and foundry fonts
Lost & foundry
Lost and foundry book