Abrahamic Family House

A vision, a brand and a multilayered experience

An incredibly ambitious project

Type
Cultural Institution
Place
Abu Dhabi, United Arab Emirates
Fields
(1) (3) (4)
Abrahamic Family House

Introduction

The Abrahamic Family House in Abu Dhabi brings a mosque, church and synagogue together on a single site, creating a place dedicated to dialogue, understanding, peaceful coexistence and the practice of faith.

Our role was to develop an identity that reflected the significance of this vision without competing with it. Inspired by the architecture, the site’s narrative and Abu Dhabi’s evolving design language, the identity was designed to be timeless, supporting the Abrahamic Family House as both a global symbol of coexistence and a defining cultural destination on Saadiyat Island.

1The Opportunity

The challenge was to create a visual identity for a place where three faiths would exist side by side, giving the institution a shared presence without diminishing the individuality of each one. At the same time, the identity needed to feel clearly connected to Abu Dhabi.

Abrahamic Family House
Abrahamic Family House

2The Outcome

A brand that represents the strength of the Abrahamic Family House in uniting the different faiths while still celebrating and communicating each one individually. A unique identity that is dynamic in how it comes to life and sensitive to the many different moments the brand must answer to.

Abrahamic Family House
Abrahamic Family House
Abrahamic Family House

3Why are we proud of this?

As a unique cultural site, the Abrahamic Family House is significant both globally, as a statement of intent, and locally as a key piece of the larger Saadiyat Cultural District. Contributing to the identity and understanding of the project helps build the impact on the residents of Abu Dhabi and all those who visit.

Details

Client
Abrahamic Family House
Location
Abu Dhabi, United Arab Emirates
Fields
Brand and identity systems, Communication design, Design systems and toolkits