RoyalJet

RoyalJet, the world’s largest operator of Boeing Business Jets, entered a defining moment of transformation with the ambition to reimagine both its brand and the experience it offers.

Our work began with discovery, mapping every stage of the guest journey to understand the opportunities for meaningful change. From there, we developed the strategy, identity and experience that brought the new RoyalJet to life across every touchpoint: aircraft interiors, FBO environments, photography, digital and printed communications, crew uniforms, catering, baggage tags and every detail in between. The result was a brand experience designed as carefully as the journeys themselves.

Refreshing the brand identity created an opportunity to align the full RoyalJet experience around a world-class standard, as well as re-energizing the workforce around a new vision and an identity deeply connected to Abu Dhabi.

The guest experience of traveling with RoyalJet was redefined from booking and trip customization to security checkpoints, onboard comfort, scent and arrival back home. The work included a complete redesign of the private jet terminal (FBO) and one Boeing Business Jet (BBJ).

Beyond the new brand identity and transformed RoyalJet guest experience, we also had the chance to communicate and embed the new brand and vision with the entire RoyalJet team.