House of Wisdom

With the architectural concept defined by Foster and Partners, Slash was tasked with creating a timeless, bold and memorable brand to headline the new Sharjah library and culture center.

With a focus on the many different audiences who would use the space and a multilayered experience that was equally digital and physical, the visual identity was developed around the architecture and its movement through shade. The end result is a bold brand that is playful through its movement, but also strong enough to represent a significant local institution.

House of Wisdom needed a strong and refined brand that could establish a distinct position for a new cultural institution in Sharjah. It had to be inspired by the architecture and be relevant to both local and international audiences.

A distinctive identity for House of Wisdom, including its name, that gave the new institution a recognizable presence within Sharjah’s evolving cultural landscape.

The opportunity to shape the identity of a major new cultural institution within an important architectural project was significant in itself. Seeing the role House of Wisdom now plays within Sharjah’s cultural landscape, and how it has been adopted by the community, makes the project especially meaningful to us.